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MiaDonna not only has a multi-touch abandoned cart email, they include a few helpful nudges to turn shoppers into buyers. The second email in the flow goes out twenty-four hours after a cart has been abandoned.

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Of the two emails, the first is performing higher in regards to revenue, open rate, and click rate. While they were already having success with their abandoned carts, Founder Andrew Beltran knew he could do more. After following many How-To guides from Klaviyo, we felt we could up-the-ante by making our abandoned cart flows more dynamic.

We saw an increase of revenue when we went this direction.

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This customer base reacts differently to how they purchase. As for the performance of this flow, each email is winning in different aspects. Email 1 wins for best click rate. And email 3 sees the highest conversion and revenue of the flow. Alicia Thomas is the senior marketing manager at Klaviyo. Alicia is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like A Better Lemonade Stand, TechCrunch, Performance Marketer, and Shopify Plus.

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